Hololive Production (Japanese: ホロライブプロダクション) is a virtual YouTuber agency owned by Japanese tech entertainment company Cover Corporation. In addition to acting as a multi-channel network, Hololive Production also handles merchandising especially in music production and concert organization. As of 2022, the agency manages more than 60 VTubers between four regional branches totalling over 43 million subscribers, including several of the most subscribed VTubers on YouTube.